Did you know that listings with professional photos sell for more money? Not only that, but they sell quicker and will help you win more listings in the future.
Did you know that 92 percent of homebuyers (according to realtor.org) use the Internet as part of their home search? That means that listing photos are a critical factor — it will determine the selling price of a home, how quickly it sells and whether it sells at all. I’d venture to say that the single most important factor in selling a home is good photography.
This isn’t only about homes ranging above $1 million; this applies to all homes priced at $200,000 or more. That’s right. Studies have found that good photography helps to sell a home faster and for more money. Keep in mind that with so much research performed online, a good photo can help to get a homebuyer through the door.
The first impression is essential. If homebuyers aren’t sold on the images, they see online, chances are they will move on. It can also affect their perception of a home prior to seeing it. A good photograph will have a positive emotion associated with the home.
Emotion is the No. 1 trigger of the affluent buyer, so use it to your advantage. A good photo can speak a thousand words very loudly.
Remember, a potential homebuyer will not be thinking about why they love a photo; they will only know they love it. Offering a home seller professional photography has a tremendous value not only for them, but for the agent, as well.